About Us

“Shin-Zen-Bi”
Truthful, Compassionate, Beauty

There's a philosophical concept called "Shin-zen-bi,"
which embodies the ideal qualities of being truthful, compassionate, and beauty. These values are fundamental to learning, morality, and the arts.
Our company, Bsize, holds "Shin-zen-bi" as the essence of our product craftsmanship: truthfulness in learning, compassion in morals, and beauty in design.
In modern manufacturing terms, we equate these to technology, contribution to society, and design.
Our goal is to enhance people's lives and society through our high-tech, stylish products.
Bsize derives its name from the initials of "Shi-zen-bi," representing Truthfulness (Shi), Compassion (Zen), and Beauty (Bi). Each element is essential to our identity.
Our motto encapsulates our commitment to excellence amidst a crowded marketplace. We aspire to surpass industry standards while acknowledging the challenges we face. We hope you'll be intrigued by our products and extend your support to us.

Product

Company Information

BoT US Inc.

Established December 1st, 2023
Capital $20,000

Main business:Telecommunications, planning, design, manufacturing, and sales of household electronic products

4311 11th Avenue NE, Suite 5, Seattle, WA, 98105, USA

CEO / Yuki Ono

After graduating from a US university, Yuki gained experience in consulting, non-profit organizations, and entrepreneurship in New York. Returning to Japan, Yuki worked in overseas expansion and venture support at Rakuten and Deloitte.
With experience in business operations in 14 countries and support for over 500 companies, Yuki has served as a mentor for organizations like the Ministry of Economy, Trade and Industry, the Japan Patent Office, and Forbes.

Since 2017, Yuki has been an external advisor to Bsize, joining as CMO in 2021 and currently serving as CEO of its US subsidiary, BoT US, since 2024.

Founder of BoT Talk / Keita Yagi

Graduated from Osaka University Graduate School with a major in electronic engineering.
Worked in mechanical design of medical devices at Fujifilm Corporation. Founded Bsize in 2011.
Launched STROKE, an LED desk light that closely resembles natural light, making headlines as the only "solo manufacturer" in the household appliance industry. Served as a judge for the James Dyson Award. Awarded the Good Design Award, Red Dot Award, iF Design Award, among others.

History

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